When you are trying to attract customers, a great way to do this is with custom signage. It will get people interested in your product or service, which can lead to them visiting your store, shop or website.
Standardized signs are also an option, but they can be costly. It is important to understand the difference between these two types of signs and what each one can do for you.
Outdoor custom signage is an important part of a business’s marketing strategy. It helps communicate essential information to current and potential customers, widens the company’s exposure, and builds its brand.
These signs are often made from medium density overlay (MDO) and can be manufactured in a variety of sizes, shapes, and colors. They are a cost-effective and efficient way to promote your business.
Business signs can be used to advertise upcoming events or promotions, and can also serve as directional signage. They can be illuminated, making them even more visible to passersby.
Outdoor custom signage that directs visitors to specific locations is a crucial part of any business, commercial or public space. These easy-to-read signs employ bold arrows and clear instructions to direct foot traffic on the way they need to go.
They can also help people navigate large buildings, airports and parking lots with multiple paths and destinations. These simple messages can be the difference between a chaotic and stressful experience and an efficient one.
Whether it’s a new storefront opening, a special event or just a wayfinding message for your employees, we have the signage you need to make sure people can find their way in and out of your premises. From floor decals to banners and even digital mapping, we’ll help you select the perfect directional sign for your needs.
Backlit signs are a popular way to enliven your business’s signage. They’re also a great way to get noticed during the day and night.
Usually made of semi-translucent material, they’re illuminated by a light source (mostly LED lights today). The lighting creates a glowing effect that can be used to enhance lettering or graphics.
Another common use for backlit signs is to highlight the logo of a sports venue. This kind of sign is a great way to get the attention of fans in and out of the stadium.
These signs are easy to maintain and require almost identical care as their unlit graphics counterparts. Just keep an eye on your sign during and after harsh weather, and conduct occasional, gentle surface cleanings to maintain its clarity and sheen.
Reader boards can be used to display information on a wall or to hang in windows. They are a great way to get the word out about your business, and they can help you win the loyalty of your customers. Unlike video signage, they can be moved around your property as often as you like.
A high-end reader board is a worthy investment, especially if you plan on moving it around for the next few years. The best readerboards feature an elegant, durable design that’s easy to maintain and can last a lifetime. They are a good choice for businesses that need to update their marketing messages frequently and without breaking the bank. This includes small businesses and large corporations alike, as well as non-profit organizations and local government agencies.
Digital signage is a type of outdoor custom signage that allows businesses to display digital content on multiple screens. It’s a great way to increase brand awareness and engagement with customers.
It can be used in a variety of industries, including retail, health care, and hospitality. It can be used to promote products and services, offer customer incentives, and provide news and updates about events and trends.
The hardware required to create a digital sign includes high-definition screens, mounting materials, media players, and wiring and internet access. The content that’s displayed on the screen includes scripts, video and audio clips, graphics, and copy.